At Sass & Belle, they believe in creating exciting and original products designed to make people happy. Their promise is to provide lovable, trend-led and affordable homeware with a quirky twist. Their story begins way back in 1998 when their founder, Richard Stone, caught the retail bug. Armed with 1,000 juggling balls (which he had learned to hand make in Bombay, India) and a determination to sell them all, he ventured to the Edinburgh Fringe Festival and sold every single last one. His initial wholesale business, RJB Stone, was born. In 2009 Richard opened his first store in Covent Garden (which is still open today). Realising the name RJB Stone didn’t convey the wonder of gifts and homeware decorations inside, he settled on ‘Sass & Belle’, named after his two daughters. Their brand has been growing ever since. The two birds on our logo represent Richard’s two daughters and their fun, inquisitive and lovable nature. Their tagline ‘for the little things in life’ nods to the whimsical and irresistible nature of our products, and our goal to make their customers smile through our happy and original designs.