Aleph Beauty Mascara
Aleph Beauty Mascara
Product code:
4125497
LIFT/LENGTHEN MASCARA
A consciously crafted formula designed to lift, define and add volume to the lashes on application. Over time, the Aleph unique peptide blend works to nourish, strengthen and lengthen lashes.
100% microplastic-free, smudge-free, flake-free and natural formulation. Sustainably made in New Zealand.
100% MICROPLASTIC FREE
NOURISHING PEPTIDE BLEND
NATURAL PIGMENT
ALL DAY WEAR
SMUDGE FREE
FLAKE FREE
VEGAN
SUSTAINABLE
RECYCLABLE PACKAGING
DIRECTIONS:
For volume, length and lift, apply to the lashes from root to tip using the wand provided. For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight.
Remove mascara with warm water. Only use as directed and if irritation occurs, discontinue use and consult a physician.
WHAT MAKES OUR FORMULATION UNIQUE:
The Aleph formulation consists of a unique blend of peptides that work cohesively to nourish, strengthen and lengthen lashes over time. This blend conditions the natural lashes from the follicle to give support so that brittle lashes can strengthen and grow.
The Aleph Peptide Blend brings essential nutrients to the lashes making them fuller and longer, as well as promote new growth for dreamy volume.
In addition, the nourishing blend of plant waxes enrich and condition the lashes and help the mascara hold on to the lashes on application. The Wax Blend gives the lashes a light and conditioned feel while wearing Mascara, and in conjunction with the peptide blend contributes to improving lash health over time.
How is Lift/Lengthen Mascara so deeply pigmented?
Until now, it’s been impossible to produce a deep jet black mascara free from toxic carbon and remain natural. Aleph Beauty has a specially developed coated natural pigment, which delivers striking intensified depth as well as giving a luxurious silky smooth finish. This non-damaging oxide with glide-on application delivers bold lashes that stay strong.
The result is a deep jet black finish on your lashes that stays put all day with no harm to the natural lash.
Transfer Resistance System, for all day stay.
Lift/Lengthen Mascara has an effective system designed to resist water and oil, while also providing resistance against smudging and flaking. Our formulation has been tried and tested so that transfer from the lash to the upper eyelid and lower eye is avoided. If your eyelids tend to be on the oily side, this mascara will be a perfect addition to your regime.
Each of the products in the Aleph range are designed to work in synergy together. Aleph Lift/Lengthen Mascara is no exception. We’ve tested extensively using Aleph Concealer/Foundation around the eyes, even with self-confessed “smudgers”. The results? No smudge. No flake. All day stay.
What are microplastics? (And why we’re taking a stand against them)
We can all understand the tragedy of plastic packaging that’s ending up in landfill and our oceans. Aleph favours glass jars for its packaging, to reuse, and recycle to avoid contributing further to plastic waste. But what about the plastics within beauty and personal care products? Microplastics in the beauty industry are found in the most unlikely places.
You may have heard of microbeads in cleansers — the tiny globs of plastic — but what isn’t as well known is that even smaller particles of plastic are being used in many more everyday beauty products. They are so small, they blend in with the liquid. They’re used for many purposes, but in mascara, they’re there to provide ‘slip’ and a film to coat the lashes to make the pigment stay.
They are used in 90% of mascara products in use today — even in ‘natural’ brands. Unfortunately, microplastics are not good for the skin, irritate around the eyes, and ultimately wind up in wastewater and oceans. It’s got to the point now where we’re seeing the chemicals of these plastics inside marine animals. This must stop.
Because none of us want to contribute to the multitude of negative effects of microplastics, Aleph stands against them. We believe we can achieve the performance benefits of these ingredients by continuing to innovate our products to deny their use.
We are thrilled to introduce New Zealand's first natural, sustainable and 100% microplastic-free mascara.
FULL INGREDIENT LIST:
*Water/Aqua, *Pullulan, *Glyceryl Behenate, *Glyceryl Rosinate, **Copernicia Cerifera (Carnauba) Wax, *Dextrin Isostearate, *Oleic Acid, *Propanediol, *Palmitic Acid, *Stearic Acid, *Sorbitol, *Glyceryl Stearate SE, *Myrica Cerifera Fruit Wax, *Silica, *C13-15 Alkane, *Phenethylalcohol, *Euphorbia Cerifera (Candelilla) Wax, *Sucrose Polystearate, *Heptyl Undecylenate, *Raspberry Ketone, *Glyceryl Caprylate, Sodium Hydroxide, *Acacia Senegal Gum, **Totarol, *Stearoyl Glutamic Acid, *Cellulose, *Cetyl Palmitate, *Polyhydroxystearic Acid, *Trehalose, *Tocopherol, *Glyceryl Undecylenate, *Sodium Sulfate, *Helianthus Annuus (Sunflower) Seed Oil, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, *Iron Oxide (CI 77499) *NATURAL, **ORGANIC
Re-Aleph:
More than single use. These glass vials can be reused as part of our circularity program, Re Aleph. Allow customers to return their empties to your store, then pass on these empties to us for recirculation back into our packaging stream. learn more here.
A consciously crafted formula designed to lift, define and add volume to the lashes on application. Over time, the Aleph unique peptide blend works to nourish, strengthen and lengthen lashes.
100% microplastic-free, smudge-free, flake-free and natural formulation. Sustainably made in New Zealand.
DIRECTIONS:
For volume, length and lift, apply to the lashes from root to tip using the wand provided. For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight.
Remove mascara with warm water. Only use as directed and if irritation occurs, discontinue use and consult a physician.
WHAT MAKES OUR FORMULATION UNIQUE:
The Aleph formulation consists of a unique blend of peptides that work cohesively to nourish, strengthen and lengthen lashes over time. This blend conditions the natural lashes from the follicle to give support so that brittle lashes can strengthen and grow.
The Aleph Peptide Blend brings essential nutrients to the lashes making them fuller and longer, as well as promote new growth for dreamy volume.
In addition, the nourishing blend of plant waxes enrich and condition the lashes and help the mascara hold on to the lashes on application. The Wax Blend gives the lashes a light and conditioned feel while wearing Mascara, and in conjunction with the peptide blend contributes to improving lash health over time.
How is Lift/Lengthen Mascara so deeply pigmented?
Until now, it’s been impossible to produce a deep jet black mascara free from toxic carbon and remain natural. Aleph Beauty has a specially developed coated natural pigment, which delivers striking intensified depth as well as giving a luxurious silky smooth finish. This non-damaging oxide with glide-on application delivers bold lashes that stay strong.
The result is a deep jet black finish on your lashes that stays put all day with no harm to the natural lash.
Transfer Resistance System, for all day stay.
Lift/Lengthen Mascara has an effective system designed to resist water and oil, while also providing resistance against smudging and flaking. Our formulation has been tried and tested so that transfer from the lash to the upper eyelid and lower eye is avoided. If your eyelids tend to be on the oily side, this mascara will be a perfect addition to your regime.
Each of the products in the Aleph range are designed to work in synergy together. Aleph Lift/Lengthen Mascara is no exception. We’ve tested extensively using Aleph Concealer/Foundation around the eyes, even with self-confessed “smudgers”. The results? No smudge. No flake. All day stay.
What are microplastics? (And why we’re taking a stand against them)
We can all understand the tragedy of plastic packaging that’s ending up in landfill and our oceans. Aleph favours glass jars for its packaging, to reuse, and recycle to avoid contributing further to plastic waste. But what about the plastics within beauty and personal care products? Microplastics in the beauty industry are found in the most unlikely places.
You may have heard of microbeads in cleansers — the tiny globs of plastic — but what isn’t as well known is that even smaller particles of plastic are being used in many more everyday beauty products. They are so small, they blend in with the liquid. They’re used for many purposes, but in mascara, they’re there to provide ‘slip’ and a film to coat the lashes to make the pigment stay.
They are used in 90% of mascara products in use today — even in ‘natural’ brands. Unfortunately, microplastics are not good for the skin, irritate around the eyes, and ultimately wind up in wastewater and oceans. It’s got to the point now where we’re seeing the chemicals of these plastics inside marine animals. This must stop.
Because none of us want to contribute to the multitude of negative effects of microplastics, Aleph stands against them. We believe we can achieve the performance benefits of these ingredients by continuing to innovate our products to deny their use.
We are thrilled to introduce New Zealand's first natural, sustainable and 100% microplastic-free mascara.
FULL INGREDIENT LIST:
*Water/Aqua, *Pullulan, *Glyceryl Behenate, *Glyceryl Rosinate, **Copernicia Cerifera (Carnauba) Wax, *Dextrin Isostearate, *Oleic Acid, *Propanediol, *Palmitic Acid, *Stearic Acid, *Sorbitol, *Glyceryl Stearate SE, *Myrica Cerifera Fruit Wax, *Silica, *C13-15 Alkane, *Phenethylalcohol, *Euphorbia Cerifera (Candelilla) Wax, *Sucrose Polystearate, *Heptyl Undecylenate, *Raspberry Ketone, *Glyceryl Caprylate, Sodium Hydroxide, *Acacia Senegal Gum, **Totarol, *Stearoyl Glutamic Acid, *Cellulose, *Cetyl Palmitate, *Polyhydroxystearic Acid, *Trehalose, *Tocopherol, *Glyceryl Undecylenate, *Sodium Sulfate, *Helianthus Annuus (Sunflower) Seed Oil, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, *Iron Oxide (CI 77499) *NATURAL, **ORGANIC
Re-Aleph:
More than single use. These glass vials can be reused as part of our circularity program, Re Aleph. Allow customers to return their empties to your store, then pass on these empties to us for recirculation back into our packaging stream. learn more here.
We provide Standard Courier Delivery in New Zealand - Learn More
Click & Collect available at Ballantynes Christchurch branch - Learn More
For international deliveries, please contact Customer Services to arrange.
Unfortunately we cannot accept Sale or Online Outlet items for return unless they have been received in an unsatisfactory condition by you.
To return a product, please courier to us, or return in person at Customer Services, Ballantynes Christchurch. Please refer to your order receipt for more information from the shipping and returns information - Learn More
Please note for hygiene reasons we cannot accept returns or exchanges on duvet inners, pillow inners and mattress toppers so please choose carefully.