icebreaker is not a fashion company. We like to be relevant, but if we’re too ‘right now’ it will probably be over by the time you wear it. We want our clothing to be relevant in your wardrobe for many seasons.
icebreaker is the polar opposite of fast fashion. Through high quality performance our goal is to thrive in your wardrobe and during your activities for many seasons.
Our design position is to use only what we need and nothing that we don't. We believe in leaving the planet better than we found it, by not wasting precious resources and considering every step in the process.